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2010 NATIONAL SPORTS FORUM AGENDA
We'll be updating the Agenda as we get closer to the conference.
Check back for updates!
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PLEASE NOTE: THIS IS A PRELIMINARY AGENDA AS OF Jan. 25, 2009 AND SUBJECT TO CHANGE
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6:00am – 6:00pm |
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Conference Registration Open |
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7:30am – 8:50am |
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NSF Newcomer's Breakfast
- David Martin
NSF Steering Committee Member
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9:00am – 9:30am |
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GENERAL SESSION
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 Opening Ceremonies |
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9:30am – 10:45am |
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SUPER PANEL
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Presented By: Banshee Music |
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"Blending of Sports & Entertainment"
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Moderator:
- J.J. Gottsch
Executive Vice President, Ryan Sanders Baseball
Panelists:
- Chris Plonsky
Women's Athetics Director, The University of Texas at Austin
- Todd C. Koesters
VP Marketing and Sales, Churchill Downs Entertainment Group
- Glenn Chin
VP, Global Brand Management, EA Sports
- Bryan Johnston
CMO, Zuffa, LLC, dba UFC
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10:45am – 11:00am |
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Coffee Break |
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11:00am – 12:15pm |
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BREAKOUT SESSION 1
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ADVERTISING
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NEW MEDIA
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The 2010 NSF ADchievement Awards
Finalist Showcase
- Ron Seaver
President, The National Sports Forum
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New Media = New Opportunities: Using the Latest Media Communication Technologies to Generate Revenue
Moderator:
- Michael Williams
VP, Marketing, San Francisco 49ers
Panelists:
- Evan Karasick
President, Channel 1 Media
- Steve Stonehouse
Sr. VP of Sales, Ballena Technologies, Inc.
- Jim Bloom
President, Bloom Communications
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Fan Entertainment/Technology
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TICKET SALES
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Innovative Profits - The Treasure in Technology
- Tom Moore
Director, Retail & Hospitality Industry
Motorola
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How to Sell a Million Tickets a Week
- Jeff Meyer
Sr. VP, Event Marketing & Sales, North America
Feld Entertainment
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SENIOR MANAGEMENT
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EXHIBITORS
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Diversity in the Sports World: Attitude more than Numbers
- Dr. Richard Lapchick
Chair of the DeVos Sport Business Program
University of Central Florida
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Getting the Most Out of the 2010 NSF
- Dave Mullins
Account Executive, GMR Marketing
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12:15pm – 2:00pm |
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 Trade Show Open
Lunch in the Trade Show Hall
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2:00pm – 3:15pm |
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BREAKOUT SESSION 2
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SPONSORSHIP SALES
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NEW MEDIA
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The 2010 NSF Corporate & Industry Survey
- Ron Seaver
President, The National Sports Forum
- Jim Kahler
Executive Director of the Center for Sports Administration Ohio University
- Greg Busch
Sr. Vice President
GMR Marketing
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The 3 Social Media Musts
- Sundeep Kapur
VP Strategic Marketing, NCR eCommerce
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MARKETING
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TICKET SALES
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Great Marketing During a Lousy Economy
- David Warschawski
CEO & Founder, Warschawski
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Season Ticket Renewals and New Business Sales Concepts
- Andrew Silverman
Executive VP - Sales, Texas Rangers
- Tom Sheridan
Dir. of Ticket Sales, Chicago White Sox
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SENIOR MANAGEMENT
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EXHIBITORS
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Managing Up: Dealing with Ownership Groups and Executive Boards
- Steve LaCroix
VP Sales & Marketing/ Chief Marketing Officer
Minnesota Vikings
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Best Practices - How to Get the Teams & Properties to "Yes"
Moderator: Mary Pink
Associate Athletic Director, Marketing
Iowa State University |
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3:15pm – 3:45pm |
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Afternoon Break |
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3:45pm – 5:15pm |
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SUPER PANEL
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 Presented by: Daktronics |
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"And Now A Word From Our Sponsors…"
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Moderator:
- Bill Sutton
President, Bill Sutton & Associates
Associate Department Head & Professor, DeVos Sports Business Program, University of Central Florida
Panelists:
- John Cordova
Director, Sports Transaction Management, The Coca-Cola Company
- Marke Dickinson
Senior Vice President | Chief Marketing Officer, AAA Mid-Atlantic Inc.
- Andrew Cohen
Head of NFL and Signature Access Sponsorship Management, VISA Inc.
- Matt Lederer
Sr. Manager, Sports Marketing Strategy, Comcast
- Drew E. Iddings
Sr. Manager, Consumer Promotions, The Hershey Company
- David Palmer
North America Sports Marketing, Procter & Gamble
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5:30pm – 8:30pm |
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NSF OPENING NIGHT IN THE TRADE SHOW
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Schedule
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5:30pm – 6:00pm: Cocktails
6:00pm – 7:30pm: Dinner |
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Music provided by: Banshee Music |
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8:30pm |
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 NSF Alumni Association Dessert Reception |
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6:00am – 6:00pm |
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Conference Registration Open |
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8:30am |
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GENERAL SESSION
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Opening Remarks |
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8:45am |
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 Announcement of 2010 NSF Case Cup Winner |
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9:00am – 9:30am |
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 Screening of 2010 NSF ADchievement Awards TV Finalists
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9:30am – 10:45am |
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SUPER PANEL
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“Leadership in the New Economy"
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Moderator:
- Ron Shapiro
Chairman, Shapiro Negotiations Institute
Panelists:
- Kenneth Feld
Chairman & CEO, Feld Entertainment
- Cal Ripken, Jr.
CEO, Ripken Baseball
- Kevin Plank
Chairman & CEO, Under Armour
- Ted Leonsis
Majority Owner, Washington Capitals
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10:45am – 11:00am |
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Coffee Break |
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11:00am – 12:15pm |
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BREAKOUT SESSION 3
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ADVERTISING
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SOCIAL MEDIA
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Show Me The Money: Maximizing Your Team's Media Buys in Today's Challenging Market
- Jack Silver
Executive VP, Director of Client Services
US International Media
- Robert Sostman
President, SportsCall
- John Maher
Director of Planning, US International Media
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Social Media: The Bottom Line
- Amy Martin
Founder, Digital Royalty
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MARKETING
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BUSINESS DEVELOPMENT
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Effectively Engaging the Hispanic Consumer (and tapping into their ever expanding spending power)!
Moderator:
- Steve Dupee
Vice President, GMR Marketing
Panelists:
- Michael Gandler
VP of Business Development, Soccer United Marketing
- Mal Karwoski
VP Sports Sales, Univision
- Elisa Padilla
Managing Director, Hispanic Creative Group
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Ask The Consultant
- Bill Sutton
President, Bill Sutton & Associates
Associate Department Head & Professor, DeVos Sports Business Program, Univeristy of Central Florida
- Steve DeLay
Executive VP/Chief Marketing Officer
Mandalay Baseball Properties
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SPONSORSHIP
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SENIOR MANAGEMENT
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The Eight Keys to Unlocking the Power of Sponsorship
- David Abrutyn
Managing Dir./Sr. VP.& Global Head, IMG Consulting
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How Dare He Say That? A Guide to Navigating the Digital Age with a Paper Map
- Fred Ostern
President, The Ostern Sports Marketing Group
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12:30pm – 2:00pm |
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NSF Alumni Association Luncheon at the Forum
(Alumni Association members only) |
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Keynote Speaker
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- Ari Fleischer
President & Founder, Ari Fleischer Sports Communications
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Non-members have lunch in the Trade Show
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2:00pm – 3:15pm |
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BREAKOUT SESSION 4
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ADVERTISING
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SPONSORSHIP
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Outrageous Advertising that's Outrageously Effective
- Bill Glazer
President, Glazer-Kennedy Insider's Circle
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The Sponsor's Perspective
Moderator:
- Jim Kahler
Ex. Director of the Center for Sports Administration
Ohio Univeristy
Panelists:
- Rich Gutierrez
Director, Busch-Media Group, Inc.
- Mike Boykin
EVP Sports Marketing, GMR Marketing
- Ben Morris
President, MQ&C Inc.
- Jared Kirschner
Director of Sports Marketing, AirTran
- Beth Brockhert
Director of Experimental Marketing, GM R*Works
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MARKETING
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TICKET SALES
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Money From Nothing, Memories For Free
- Mark Burdett
Vice President, Corporate Sales & Development
Baltimore Ravens
- Marc Bluestein
President, Aquarius Sports and Entertainment
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The Dynamic Duo: Maximizing Single Game Revenue While Protecting Season Ticket Holders
- Russ Stanley
Managing VP, Ticket Services/Client Relations
San Francisco Giants
- Barry Kahn
President & CEO, Qcue
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SENIOR MANAGEMENT
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CUSTOMER SERVICE
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Negotiating Success in Difficult Times
- Ron Shapiro
Chairman, Shapiro Negotiations Institute
- Mike Blackstone
VP- Marketing/Master Facilitator
Shapiro Negotiations Institute
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7 Touches
Moderator:
- Will Ellerbruch
Regional Sales Manager, Daktronics
Panelists:
- Matt Brown
VP of Corporate Partnership Sales
Detroit Red Wings/Olympia Entertainment
- Mike Mulhall
Director, Ticket Sales, Cleveland Indians
- Mike Tomon
VP of Sales and Service, Cleveland Cavaliers
- David Brown
Regional VP, Midwest, IMG College
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3:15pm – 4:45pm |
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SUPER BREAKOUT SESSION A
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 The 2010 SAMMY Award |
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The 2010 Finalist Presentations
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Finalists:
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SUPER BREAKOUT SESSION B
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The Trainer's Table - Insights From Today's Top Sales Trainers
Moderator:
- Vic Gregovits
Senior VP Sales and Marketing, Cleveland Indians
Panelists:
- Rob Cornilles
President, Game Face, Inc.
- Bill Guertin
Chief Enthusiasm Officer, The 800-Pound Gorilla
- Charles T. Chislaghi
President, Sports Sales Consulting, Inc.
- Steve DeLay
Executive VP/Chief Marketing Officer, Mandalay Baseball Properties
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5:00pm |
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THE BUDWEISER GALA
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  Sponsored by: Budweiser
Hosted by: Baltimore Ravens and ARAMARK |
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Schedule
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5:00pm – Tours start of M&T Bank Stadium
6:30pm – Dinner
7:30pm – 5 year & Decade Club Recognition
7:30pm – SAMMY Award Winner Announced |
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Keynote Speaker
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6:00am – 12:00noon |
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Conference Registration Open |
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9:00am |
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GENERAL SESSION
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Opening Remarks |
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Presentation of 2010 NSF ADchievement Awards |
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9:30am – 11:00am |
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SUPER PANEL
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“What Keeps You Up at Night”
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Moderator:
- Andy Dolich
Senior Advisor, San Francisco 49ers
Panelists:
- Dockery Clark
Sports Marketing Consultant
- Steve Lauletta
President, Chip Ganassi Racing Teams Inc.
- Chris Granger
Sr. VP, Team Marketing & Business Operations, NBA
- Stan Kasten
President, Washington Nationals
- Kevin Payne
President & CEO, DC United
- Jamey Rootes
President, Houston Texans
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11:00am – 12:30pm |
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Taking 10 in the Trade Show |
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12:30pm – 2:30pm |
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BEHIND THE SCENES TOUR & LUNCHEON
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Schedule
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12:35pm – Tours start
1:15pm – Luncheon
2:00pm – Keynote Speaker |
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Keynote Speaker
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-
 Andy MacPhail
President, Baseball Operations, Baltimore Orioles
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