2012 NATIONAL SPORTS FORUM AGENDA

We'll be updating the Agenda as we get closer to the conference.
Check back for updates!

PLEASE NOTE: THIS IS A PRELIMINARY AGENDA AS OF January 24th AND IS SUBJECT TO CHANGE

8:30am – 11:45am 2012 NSF Case Cup Competition – (Distribution of case)

Participating Schools:
  • Automatic Bid: George Washington University
  • Automatic Bid: Ohio University
  • Automatic Bid: University of Oregon
  • At Large Bid 1: Canisius College
  • At Large Bid 2: Loyola University Chicago
  • At Large Bid 3: Texas Tech University
  • At Large Bid 4: Wichita State University
  • At Large Bid 5: University of South Carolina
8:00am – 8:00pm Conference Registration Open
8:30am – 12:15pm 2012 NSF Case Cup Competition – Semi-Finals

Pool A:
  • School 1: TBD
  • School 2: TBD
  • School 3: TBD
  • School 4: TBD
Pool B:
  • School 1: TBD
  • School 2: TBD
  • School 3: TBD
  • School 4: TBD
8:30am – 3:30pm MiLB Meeting (Private Session)
9:00am – 3:30pm NFL Club Business Development League Day (Private Session)
9:30am – 3:30pm Ohio University Alumni Sponsorship Revenue Day (Private Session)
10:00am – 3:30pm MLB Revenue & Best Practices Meetings (Private Session)
10:00am – 5:00pm Motorsports Revenue & Best Practices Meetings (Private Session)
11:00am – 4:00pm Sports Technology Summit (Open Session)

Presented By: Motorola Solutions
12:00pm – 1:00pm Lunch for Private Session Meetings
2:00pm – 6:00pm NHL Meetings (Private Session)
1:30pm – 3:00pm 2012 NSF Case Cup Competition – Finals

Finalists:
  • Pool A Winner: TBD
  • Pool B Winner: TBD
3:30pm – 4:30pm Case Cup Networking Reception
Case Cup Directors/Students & NSF Steering Committee
4:30pm – 5:30pm Welcome to Oklahoma City Reception in Trade Show
All Attendees Invited
6:00am – 6:00pm Conference Registration Open
7:30am – 8:50am NSF Newcomer's Breakfast

Led By: David Martin, NSF Steering Committee Member
9:00am – 9:30am

GENERAL SESSION
Opening Ceremonies
9:30am – 10:45am

SUPER PANEL

"The Game Changers"
Moderator:
  • Dr. Bernie Mullin
    Chairman & CEO, The Aspire Group
Panelists:
     
  • Michael Waltrip
    Owner, Michael Waltrip Racing


  • Alex Martins
    CEO, Orlando Magic


  • Burke Magnus
    SVP, College Sports Programming, ESPN
10:45am – 11:00am Coffee Break
11:00am – 12:15pm

BREAKOUT SESSION 1

SPONSORSHIP SALES

SENIOR MANAGEMENT
The Sponsorship Toolbox: Maximizing Renewals

Moderator:
  • Dr. Peter Titlebaum
    Associate Professor,
    University of Dayton

Panelists:
  • Andrew Gillentine
    Professor,
    University of South Carolina
  • Matthew Brown
    Associate Professor,
    University of South Carolina
 Rising Together: How to Get Your City (and Voters!) to Give YOU What You WANT!

Moderator:
  • Sue Hollenbeck
    Assistant Director of Sports Business Development,
    Oklahoma City Convention and Visitor's Bureau
Panelists:
  • Mick Cornett
    Mayor,
    Oklahoma City


  • Mike Carrier
    President,
    OKC Convention and Visitor's Bureau


  • Rhonda Hooper
    President,
    Jordan Associates

MARKETING

SOCIAL MEDIA
"Competing with the Couch" - Crafting a Compelling Message to Activate the Causal Fan & Drive Attendance

Moderator:
  • Prentice Howe
    Sr. VP, Executive Creative Director,

    Door Number 3
 10 Ways Organizations Can Generate Value from Social Media


Moderator:
  • Brian Gainor
    Sports Marketer, GMR Marketing
    Founder, Partnership Activation

TICKET SALES

EXHIBITORS
Dynamic Pricing from a Pricing Expert's Point of View

Moderator:
  • Frank Luby
    President
    Simon-Kucher & Partners, LLC
 Getting the Most Out of the 2012 NSF

Moderator:
  • Kathy Schwab
    Sr. Director of Marketing,

    Milwaukee Brewers

TECHNOLOGY
Smart Venues: How RFID and Social Media will transform live events

Moderator:
  • Michael Gilvar
    CEO,
    Fish Technologies
12:15pm – 2:00pm Trade Show Open

Lunch in the Trade Show Hall
2:00pm – 3:15pm

BREAKOUT SESSION 2

SPONSORSHIP

TICKET SALES
The 2012 NSF Corporate & Industry Survey  Presented by GMR Marketing

Moderators:
  • Ron Seaver
    President, The National Sports Forum







  • Jim Kahler
    Executive Director, Center for Sports Administration,

    Ohio University

Panelists:
  • Greg Busch
    EVP, Client Management,
    GMR Marketing
Using Analytics to Drive Ticket Sales

Moderator:
  • Scott Loft
    VP of Ticket Sales, Retention and Database Operations
    Oklahoma City Thunder






Panelists:
  • Colin Faulkner
    Vice President, Ticket Sales and Service
    Chicago Cubs







  • Marcia Jacobs
    Vice President,
    ClickSquared



  • Scott Wampold
    Vice President, Client Development
    Ticketmaster

MARKETING

SOCIAL MEDIA
Mind Maps, Mashups...to Microblogging: How to use New Media to Enhance Your Creativity

Moderator:
  • Caitlin Moyer
    Senior Manager of Advertising & Marketing,

    Milwaukee Brewers
 Top Social Media Trends to Activate in 2012

Moderator:
  • Jane Kleinberger
    Founder, Paciolan



Panelist:
  • Matt Kautz
    Director of Social Media and Consumer Marketing,
    Paciolan
  • Lauren Cochran
    Senior Manager, New Media,
    Philadelphia Flyers

SENIOR MANAGEMENT

RESEARCH
Playing the Field – Leverage Your Organization’s Core Business Strengths to Generate New Revenue Streams

Moderator:
  • Jason Bitsoff
    VP/GM, Sponsorship & Strategic Alliances,

    Feld Entertainment




Panelists:
  • Brian Moffitt
    CEO,
    Richard Petty Motorsports





  • Charlie Turano
    President – Sports & Entertainment,
    ISB Global



  • Daniel Doyle, Jr.
    President and CEO, DEX Imaging
 Sponsorship Media Value – The Moneyball of Sponsorship

Moderator:
  • Paul Smith
    President and CEO, Repucom International

TECHNOLOGY
Digital Signage Powering the Fan Experience

Moderator:
  • Mike Arthur
    Sr. Manager Business Dev./GM Sports & Entertainment,
    Harris Corporation
3:15pm – 3:45pm Afternoon Break
3:45pm – 5:15pm

SUPER PANEL
Presented by: Daktronics

"And Now A Word From Our Sponsors…"
Moderator:

  • Shawn Hunter
    CEO and Co-Chairman, USA Pro Cycling Challenge
Panelists:
  • Rick Coffee
    Director, Sports & Partnership Marketing,
    Lowe's Companies, Inc.

  • Ed Farley
    Director, Brand Management Advertising & Sponsorships,
    Humana, Inc.

  • Teresa Rose
    Director of Community Relations,
    Chesapeake Energy


  • Todd Fischer
    Manager of National Sponsorships,
    State Farm Insurance
5:30pm – 8:30pm

NSF OPENING NIGHT IN THE TRADE SHOW

Schedule
5:30pm – 6:00pm: Cocktails
6:00pm – 7:30pm: Dinner
8:30pm – 9:30pm NSF Opening Night Dessert Reception

Presented by: NSF Alumni Association
6:00am – 6:00pm Conference Registration Open
8:30am

GENERAL SESSION
Opening Remarks
8:45am Announcement of 2012 NSF Case Cup Winner
9:00am – 9:30am Screening of 2012 NSF ADchievement Awards TV Finalists
9:30am – 10:45am

SUPER PANEL

“That's The Ticket!"
Trends & Best Practices in Today's Ticket Environment
Moderator:
  • Ron Seaver
    President, The National Sports Forum
Panelists:
  • Brian LaFemina
    VP, Club Business Development, NFL


  • Vic Gregovits
    Sr. VP, Sales & Marketing, Cleveland Indians


  • Mike Bucek
    VP, Marketing/Business Development, Kansas City Royals


  • Michael Williams
    CMO/Sr. VP, Sales & Marketing, New Jersey Devils


  • Mike Stanfield
    VP, Ticket & Suite Sales, New Orleans Saints


  • Brian Byrnes
    Sr. VP, Ticket Sales, Oklahoma City Thunder
10:45am – 11:00am Coffee Break
11:00am – 12:15pm

BREAKOUT SESSION 3

SPONSORSHIP

MARKETING
The Three R's: Revenue, Results & Resources

Presenter:
  • Kevin Rochlitz
    VP, National Sales & Partnerships,
    Baltimore Ravens






Moderator:
  • Marc Bluestein
    Founder & President,
    Aquarius Sports & Entertainment



Panelists:
  • Terry Rubritz
    VP of Marketing,
    AAA Mid-Atlantic


  • Michael Neuman
    Managing Partner,
    Scout Sports and Entertainment


  • Tim Zulawski
    VP of Sponsorship Sales and Service,
    Atlanta Falcons
 Rights, Roles & Responsibilities: An Inside Look at How the Minnesota Twins & Target are Redefining Sports Partnerships

Moderator:
  • Emily Rogers
    President, IEG




Panelists:
  • Laura Day
    Sr. VP of Business Development,
    Minnesota Twins

  • Dan Griffis
    Dir. of Events, Strategic Partnerships & Lifestyle Marketing,

    Target Corporation

TICKET SALES

SOCIAL MEDIA
5 Never-Fail $trategies to Grow Ticket Sales Annually

Moderator:
  • Amy Venuto
    Executive Director,
    Ripken Baseball Group
 Build Your Brand and Activate Fans with Innovative Digital & Social Media Strategies

Moderator:
  • Donny Makower
    President, RED Interactive Agency

SENIOR MANAGEMENT

TECHNOLOGY
Diverse Fans: What Makes Them Tick?

Moderator:
  • Nancy Hernandez
    President,
    ABRAZO Multicultural Marketing & Communication
 Selling Digital

Moderators:
  • Will Ellerbruch
    Regional Sales Manager, Daktronics

Panelist:
  • Brent Stevens
    Regional Sales Manager, Daktronics


  • Charlie Freeman
    SVP-Business Development,
    Orlando Magic




  • Steve Griggs

    Chief Operating Officer,
    Tampa Bay Lightning






  • Steve DeLay

    Executive VP/CMO,
    Mandalay Baseball Properties

FAN ENTERTAINMENT
Creating New Revenue Generating Events

Moderator:
  • Vic Gregovits
    Sr. VP, Sales & Marketing,
    Cleveland Indians
12:30pm – 2:00pm NSF Alumni Association Luncheon at the Forum
(Alumni Association members only)

Keynote Speaker
  • Bart Conner
    US Olympic Gold Medal Gymnast
Non-members have lunch in the Trade Show
2:00pm – 3:15pm

BREAKOUT SESSION 4

SPONSORSHIP

SOCIAL MEDIA
The Sponsor's Perspective

Moderators:
  • Jim Kahler
    Executive Director, Center for Sports Administration,
    Ohio University

Panelists:
  • Mike Boykin

    EVP, Sports, GMR Marketing




  • Barrett Davie
    EVP, Founder, InStadium, Inc.




  • Rich Guiterrez
    Director, Local Media Buying,
    Anheuser-Busch





  • Todd Fischer
    Manager of National Sponsorships,

    State Farm Insurance
 Creating Your Roadmap through the Digital World: Where Sometimes Going Forward Can Mean Changing Directions

Moderators:
  • Tracie Hitz
    Chief Marketing Officer,

    Old Hat Creative
Panelists:
  • Zac Logsdon
    CMO & CEO/Owner,
    Old Hat Creative
  • Eric Nichols
    Director of Marketing,
    University of South Carolina



  • Charlie Taylor
    Assistant Athletic Director,
    University of Oklahoma

MARKETING

TICKET SALES
Motorsports: The Evolution of the Business

Moderator:
  • Marc Bluestein
    Founder & President, Aquarius Sports & Entertainment


Panelists:
  • Matthew Grossman
    Founder and CEO,
    Idegy, Inc.


  • Mike Burch
    VP, National Sales & Marketing,
    Speedway Motorsports Inc.




  • Dan Griffis
    Dir. of Events, Strategic Partnerships & Lifestyle Marketing,
    Target Corporation




  • Aaron Godnai
    VP, Business Development,
    Michael Waltrip Racing
 Dynamic Pricing...the Good, the Bad, and the Marketplace

Moderator:
  • Tom Sheridan

    Director of Ticket Sales,
    Chicago White Sox







Panelists:
  • Colin Faulkner
    VP of Ticket Sales and Service,
    Chicago Cubs








  • Steve Smith

    VP, Ticket Sales & Service,
    Minnesota Twins





  • Jan Alan Eglen, Ph.D.

    CEO and Chairman of the Board
    Digonex

WEB MARKETING

SENIOR MANAGEMENT
Online Branding - Don't Leave a Sponsor Behind

Moderator:
  • Uri Geva
    President,
    Infinity VIP
 Put your Finger on the Pulse

Moderator:
  • Ron Contorno

    President,
    Full House Marketing







  • Rob Sine
    President and Founder,
    Hands On Sports and Entertainment





Panelists:
  • Pete Winemiller
    SVP, Guest Relations,
    Oklahoma City Thunder





  • Ken Troupe

    Independent Ticket Sales & Social Media Consultant
    KT Sports Marketing

TECHNOLOGY
Sports & Entertainment: Enhance the Fan Experience with Mobility

Moderator:
  • Tom Moore
    Director, Retail & Hospitality Solutions,
    Motorola Solutions
3:15pm – 4:45pm

SUPER BREAKOUT SESSION A
The Innovators: The Six BEST Program Ideas That You Should Be Doing Right Now!
(2012 SAMMY Award)

The 2012 Finalist Presentations
Finalists:
  • Channel 1 Media Solutions
  • IMG
  • Portland Timbers
  • New Jersey Devils
  • GAGA Sports & Entertainment
  • USA Water Polo

SUPER BREAKOUT SESSION B
"It's A Small, Small World" - Sponsorship Trends on the International Stage

Moderator:
  • Jan Katzoff,
    EVP, Sports and Entertainment, The Radiate Group
Panelists:
  • Mark Tatum
    EVP, Global Marketing Partnerships, NBA


  • David Wright
    SVP, Global Sponsorship, MLS/SUM


  • Frank Huckabone
    EVP of Sales, Fenway Sports Management
5:00pm

THE BUDWEISER GALA

CHESAPEAKE ENERGY ARENA
Sponsored by: Budweiser
Hosted by: Oklahoma City Thunder

Schedule
5:30pm – Tours start
6:45pm – Dinner
7:30pm – 5 Year Watches, Decade Club Jerseys & 15 Year Game Balls Recognition
              2nd Annual Parney Award & SAMMY Award Winners Announced

Keynote Speaker
  • Adam Silver
    Deputy Commissioner & COO, NBA

6:00am – 12:00pm Conference Registration Open
9:00am

GENERAL SESSION
Opening Remarks
Presentation of 2012 NSF ADchievement Awards
9:30am – 11:00am

SUPER PANEL

“What Keeps You Up at Night”

Moderator:
  • Abe Madkour
    Executive Editor,
    SportsBusiness Journal and SportsBusiness Daily
Panelists:
  • Jacqueline Parkes
    CMO, MLB


  • Brian Jennings
    EVP, Marketing, NHL


  • Todd Taylor
    Sr. VP & Chief Sales & Marketing Officer,
    Indiana Pacers


  • Chad Estis
    President, Legends Premium Sales
    SVP of Sales and Booking,
    Dallas Cowboys


  • Scott Paddock
    President, Chicagoland Speedway
11:00am – 12:30pm Taking 10 in the Trade Show
12:30pm – 2:30pm

BEHIND THE SCENES TOUR & LUNCHEON

RedHawks Field at Bricktown
Hosted by: Mandalay Baseball Properties

Schedule
12:35pm – Tours start
1:15pm – Luncheon
2:00pm – Keynote Speaker

Keynote Speaker
  • Steve DeLay
    Executive VP/CMO, Mandalay Baseball Properties
    General Manager, Mandalay Sports Consulting