Overview

Now entering their ninth year, the 2012 NSF ADchievement Awards will be presented January 30 - February 1, 2012, at the 2012 National Sports Forum in Oklahoma City. This is your opportunity to pit your organization’s advertising against the best and most effective in the sports industry – giving you a chance to potentially “take a bow” in front of the entire industry, and be recognized as the leader in our business!


NSF ADchievement Awards Finalist Showcase

 

The NSF ADchievement Awards are not limited to professional sports teams.  Each year, major league teams, minor league teams, as well as colleges enter; but also non-profit organizations, players' associations, advertising agencies, retail stores, and pharmaceutical companies have participated. If you used sports in your advertising, you're eligible!

 

Last year, more than five hundred submissions were entered into the competition from teams, universities, and agencies, with the Greenville Drive taking home the top honor for the second straight year with a fantastic overall campaign.

 
 
 
 
Categories
 
Finalists in each category will be determined by an independent group of Southern California advertising experts, and attendees at the 2012 National Sports Forum will vote to determine the winners of each category. The independent group of advertising experts will determine the NSF ADchievement Overall Award of Excellence winner prior to the conference through a quantitative scale.  All organizations are automatically entered for the Overall Award of Excellence, but the more categories you enter, the better chance you'll have of winning.


NSF ADchievement Awards Category and Overall Award of Excellence Trophies on display during a morning general session at the Forum.

 

A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2012 National Sports Forum in Oklahoma City to receive the award live, in front of the entire industry.

Below are the eight categories:

  • Television
  • Social/Mobile Media
  • Print
  • Out-of-Home
  • In Stadium/In Arena
  • Sales Collateral
  • Alternative Media
  • Internet/Web-based
 
 
 
Submission Period
 
Submissions will be accepted beginning October 15, 2011.  Competition information will be distributed via mail and E-mail beginning early October 2011.
 
$139 per submission
(unlimited amount of entries per category)
 
 
Returning by popular demand for the 2012 competition is the "ADchievement Six Pack Special".  In response from past participants to make the Overall Award of Excellence more competitive for all who participate teams, agencies, brands, properties etc. can submit six entries for a flat rate fee of $600 (A savings of 39% - ($234) off what it would normally cost!).
 

Submission Rate

Total

Difference

6 submissions x $139

$834

 

$234 or 39%

 

ADchievement Six Pack Special

$600

 
**Submission period ends on November 30, 2011**
 
All entries submitted after and received Nov 30 will be subject to a $25 late handling/processing fee.  Participants must notify the NSF about any late submissions to avoid late fee. The NSF reserves the right to accept or deny any submissions after the closing date.
 
 
Accepted Formats
 
Category
Acceptable Formats
Television
.mov (must be in 4:3 NTSC format)
Radio
Audio CD / DVD

Print

Actual/Live samples (ie. football, bag, ticket stub, etc)

ALL LIVE SAMPLES MUST BE ACCOMPANIED BY A CD/DVD CONTAINING IMAGES/FILES OF THE SAMPLES 

or:
 

.pdf, .jpg, .gif, .eps,
ai, .bmp, .tif, .mpg, avi,
.wmv, .rm, .mov, .swf
Out-Of-Home
Alternative Media
Sales Collateral
In Stadium / In Arena
Internet / Web-Based
 
 
 
Entry Form and Official Submission Guidelines
 
Entry form will be accessible for download beginning October 1, 2011
 

2012 NSF ADchievement Awards Entry Form

 
Complete the entry form and send it along with your submission(s) and payment information to the following address:
 
The NSF ADchievement Awards
c/o The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119
 
 

Visa, MasterCard, and American Express are accepted.

Visa MC AmEx

 
Please Make Checks Payable to: Seaver Marketing Group
 
If you have any questions about the 2012 NSF ADchievement Awards, please contact Mark Petix at (619) 469-4101 ext 505 or mark@sports-forum.com