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Overview
Started in 2007, the NSF Case Cup Competition is a unique opportunity for sports MBA and sports masters program students from ten invited institutions to compete in a multidisciplinary case study utilizing the skills obtained in their sports masters programs curricula. Held in conjunction with the annual National Sports Forum conference each January, participants of the competition also have the exclusive opportunity to attend the conference, which is the nation's largest annual cross-gathering of the top team sports marketing, sales, business development, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. It is great exposure for students wanting to enter the industry!
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The team from Texas A&M University makes their presentation in front of the panel of judges at the 2008 NSF Case Cup Competition in Memphis, TN
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The Competition
For 2010, the schools invited to participate are: Arizona State University, Georgetown University, George Washington University, Ohio University, Texas A&M University, University of Central Florida, University of Memphis, University of North Carolina at Charlotte, University of Oregon, and University of South Carolina. Teams consist of four students currently enrolled in each school's sports masters program. The 2010 case is researched, written, and assembled by Navigate Marketing. The case is not disclosed to any team prior to the event. Once the case is released, teams have exactly 24 hours to study the case and prepare a 20 minute presentation of their conclusions. The following day, students give their presentations to a panel of judges and may be asked up to 10 minutes of follow up questions.
Judging
The judging panel, selected by the National Sports Forum, is a combination of sports industry professionals, topical experts, and academic professors. While the judges may be familiar or involved in the case subject being discussed, the judges are not affiliated in any capacity with any of the masters programs or institutions participating in the competition. To determine the overall winner, students are judged based on the quality and content of their case response, overall presentation ability, and strength of their responses in the question and answer period.
The winning school is announced on stage at the National Sports Forum conference. At that time, all schools and their participants are recognized.
How to Participate
To become a participating Case Cup school, you must fill out an application that includes the rules and payment options. Application are accepted starting in February and conclude on September 30th.
Contact Us
For more information, please contact Joe Shapero at (619)469-4101 ext. 205 or joe@sports-forum.com.
Do Your Students Have What it Takes to Compete?
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