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Case Cup

The NSF Case Cup Competition is a masters case-style competition that is held each year at the National Sports Forum. It is a unique opportunity for students to compete in a multidisciplinary case study utilizing the skills obtained in their programs’ curricula.
The National Sports Forum created the annual NSF Case Cup competition to meet the needs of individuals just beginning their professional sports careers. Students first compete in a 24-hour multidisciplinary case study designed to push students to excel in a real world, fast paced environment similar to working conditions in the sports industry.
After completing the experiential learning opportunity students transition into attendees at the National Sports Forum, the largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives from the broad range of teams and leagues in North America. Case Cup students are the ONLY students allowed to attend the National Sports Forum.
At the Sports Forum, you and your students have the unique opportunity to:
  • Gain visibility and raise the prestige of your program
  • Learn from industry super stars
  • Make partnerships for possible internship & program opportunities
  • Find guest lecturers
  • Take advantage of both vertical and horizontal networking opportunities


Case Cup 2017 Finalists
 University of Oregon  University of South Florida
First Place
University of Oregon University of South Florida


 The Storyboard of the NSF Case Cup Competition
The 2018 NSF Case Cup competition will be held in conjunction with the National Sports Forum in Frisco, Texas. The competition will take place on February 11, 2018. After completing the competition, Case Cup students are exclusively invited to attend the National Sports Forum at the Embassy Suites by Hilton Dallas Frisco Hotel, February 11-13, 2018.
Case Cup Timeline 2018.jpg
 Who Competes?
2017 Case Cup Participants
2017 Case Cup Participants Banner.jpg
 The Case
Each year, the NSF Case Cup Competition case is based on a sports related topic. The 2017 case, "Sporting KC Gets an Assist from SeatGeek: Can Sporting KC Score?" was a multifaceted case that looked to leverage SeatGeek's ticketing platform by building relationships with the right distribution partners and engaging new fans.
To summarize, here was the assignment: Sporting KC is the first MLS club to use SeatGeek as their primary online ticket distributor for this upcoming season. They were looking for ways to take full advantage of SeatGeek's unique ticketing system by capitalizing on new partnership opportunities and reaching and engaging new fans, particularly millennials, through unique distribution channels. 
 How to Participate
For questions about the Case Cup Competition please contact Ashlee Tsukushi at: or (619) 469-4101 ext. 205.



Contact Us

The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119
Toll Free: 800.232.3133
Local: 619.469.4101
Fax: 619.469.4007


© 2017 National Sports Forum. All rights reserved.

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