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The NSF SAMMY (Sales Advertising Marketing Management Idea of the Year) Award recognizes the year's most outstanding idea in regards to the overall objective, action and results. It was developed to give recognition to organizations who came up with a stellar idea, and followed through; generating higher ticket sales, activating more sponsorships, inking more deals and showing big results.

"The SAMMY Award has really strengthened our company aspiration, as we strive for innovation and forward thinking. It's truly an honor to be recognized by sports industry professionals.” -Evan Karasick, Channel 1 Media Solutions

A superior judging panel, consisting of sports industry professionals from the pro and collegiate teams in San Diego, CA review all of the SAMMY submissions and narrow them down to the six best ideas of the year. Finalists are chosen based on how well they executed their idea to see serious results.

Each of the six finalists will then give a ten minute presentation for a special SAMMY Award finalists session at the 2018 National Sports Forum in Frisco- TX (February 11-13, 2018) where NSF Attendees determine the winner.
                             2017 FINALISTS                      
 Coca-Cola.JPG  USA Swimming.JPG     Magic Primary CMYK.jpg        
 PCG  SportsDesk Media Logo.png  OU logo.jpeg  Philadelphia Flyers Logo.jpg


It's simple - All you need to do is answer three questions:

1. What was your OBJECTIVE?
2. What ACTION did you take to accomplish that objective?
3. What was the RESULT of that action?
Any work in accordance with the category specifications that was produced, published or released between September 15, 2016 and October 1, 2017 may be entered.

Categories may be entered by all of the following company types as appropriate to the category description, including:
Professional Sports Clubs
Amateur Sports Clubs
Teams and Leagues
Broadcast Networks
Cable/Satellite Networks
Content Brands
Cable/Satellite/Service Providers
Online Content Channels/Platforms
It's never too early to start thinking about the upcoming 2018 SAMMY award!
Check back for more more information.
For more information on the NSF SAMMY Award contact 
Ashlee Tsukushi at or 619.469.4101 ext. 205


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